What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 23Jan26-Sil

Vesna W Meghan Blouse

Mar 30

Mar 30 Vesna W Meghan Blouse

Crown Princess Victoria, Tops, Queen Silvia

Newhouse Halifax Jacket

Dec 5

Dec 5 Newhouse Halifax Jacket

Outerwear, Queen Silvia