What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine visits Astrid Lindgren's children's hospital and Min Stora Dag

Nov 21, 2024

Princess Madeleine visits Astrid Lindgren's children's hospital and Min Stora Dag

Nov 21, 2024

Nov 21, 2024

Latest Find

Featured

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Princess Sofia, Tops

All tagged 23Jul17

Levi’s Slouchy Overalls in Loose Cannon Black Grey

Oct 4

Oct 4 Levi’s Slouchy Overalls in Loose Cannon Black Grey

Charlotte Casiraghi, Jumpsuits

Converse Chuck Taylor All Star Low Top Shoes in Midnight Clover

Nov 6

Nov 6 Converse Chuck Taylor All Star Low Top Shoes in Midnight Clover

Charlotte Casiraghi, Shoes

Zimmermann Tulsi Border Dress

Aug 18

Aug 18 Zimmermann Tulsi Border Dress

Crown Princess Marie Chantal, Dresses

ASOS Maternity Smart midi dress in Tropical Print

Dec 13

Dec 13 ASOS Maternity Smart midi dress in Tropical Print

Princess Sofia, Dresses