What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 23Jul25-Leo

Mint & Rose Figueres Wedges

Jul 23

Jul 23 Mint & Rose Figueres Wedges

Princess Leonor, Shoes

Adolfo Dominguez Combined Midi Dress

Jul 23

Jul 23 Adolfo Dominguez Combined Midi Dress

Princess Leonor, Dresses

Massimo Dutti x Jane Birkin Contrast Leather and Raffia Crossbody Bag

Jul 2

Jul 2 Massimo Dutti x Jane Birkin Contrast Leather and Raffia Crossbody Bag

Queen Letizia, Bags, Princess Leonor