What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 2

November 7, 2026

King Carl Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 2

November 7, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

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November 7, 2026

Latest Find

Featured

Alessandra Rich Point Slingback Pumps in Black Leather

Duchess of Cambridge, Shoes

Alessandra Rich Point Slingback Pumps in Black Leather

Duchess of Cambridge, Shoes

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Duchess of Cambridge, Shoes

All tagged 23Jun22-A1

Prada Floral Embroidered Duster Coat

Oct 13

Oct 13 Prada Floral Embroidered Duster Coat

Princess Alexandra, Outerwear

Prada Floral Embroidered Shift Dress

May 13

May 13 Prada Floral Embroidered Shift Dress

Princess Alexandra, Dresses