What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

Featured

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

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Charlotte Casiraghi, Bags

All tagged 23Jun22-A1

Prada Floral Embroidered Duster Coat

Oct 13

Oct 13 Prada Floral Embroidered Duster Coat

Princess Alexandra, Outerwear

Prada Floral Embroidered Shift Dress

May 13

May 13 Prada Floral Embroidered Shift Dress

Princess Alexandra, Dresses