What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Ingrid Alexandra and Prince Sverre Magnus attend Norway v Senegal

June 22, 2026

Princess Ingrid Alexandra and Prince Sverre Magnus attend Norway v Senegal

June 22, 2026

June 22, 2026

Latest Find

Featured

Claire Mischevani Drop Hem Dress in Yellow

HGD Stéphanie, Dresses

Claire Mischevani Drop Hem Dress in Yellow

HGD Stéphanie, Dresses

HGD Stéphanie, Dresses

All tagged 23Jun26-Soph

Sting Eyewear SST558 Sunglasses

Jun 5

Jun 5 Sting Eyewear SST558 Sunglasses

Countess of Wessex, Accessories, Sunglasses

Giulia Barela Small Pebbles Hoop Earrings

Jun 3

Jun 3 Giulia Barela Small Pebbles Hoop Earrings

Countess of Wessex, Accessories, Earrings

TOMS Valencia Platform Espadrilles in Niagara Mist Chambray Dot

Jun 1

Jun 1 TOMS Valencia Platform Espadrilles in Niagara Mist Chambray Dot

Countess of Wessex, Shoes

Penelope Chilvers Monday Blouse in Blue/Multi

Jun 1

Jun 1 Penelope Chilvers Monday Blouse in Blue/Multi

Countess of Wessex, Tops

Loewe 6041D Watch

May 9

May 9 Loewe 6041D Watch

Countess of Wessex, Accessories, Watches

Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Jun 2

Jun 2 Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Countess of Wessex, Accessories, Bracelet

Eleventy Single-Breasted Wool-Blend Blazer

May 18

May 18 Eleventy Single-Breasted Wool-Blend Blazer

Countess of Wessex, Outerwear