What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

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Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

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Crown Princess Mette Marit, Bags

All tagged 23May23-S3

Sophie Habsburg Luisa Bag in Blue

May 26

May 26 Sophie Habsburg Luisa Bag in Blue

Countess of Wessex, Bags

ME + EM Tiered Maxi Dress in Lapis Blue

Jun 8

Jun 8 ME + EM Tiered Maxi Dress in Lapis Blue

Countess of Wessex, Dresses

Penelope Chilvers Valenciana Espadrille

Jun 16

Jun 16 Penelope Chilvers Valenciana Espadrille

Countess of Wessex, Shoes