What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Belgian Royal Family attends King's Feast

November 15, 2026

Belgian Royal Family attends King's Feast

November 15, 2026

On Sunday, Princess Astrid, Prince Lorenz, Prince Laurent, and Princess Claire celebrated the King’s Feast.

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November 15, 2026

Latest Find

Featured

Max Mara Studio Flared Jacquard Jersey Trousers in Camel

Beatrice Casiraghi, Bottoms

Max Mara Studio Flared Jacquard Jersey Trousers in Camel

Beatrice Casiraghi, Bottoms

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Beatrice Casiraghi, Bottoms

All tagged 23May23-S3

Sophie Habsburg Luisa Bag in Blue

May 26

May 26 Sophie Habsburg Luisa Bag in Blue

Countess of Wessex, Bags

ME + EM Tiered Maxi Dress in Lapis Blue

Jun 8

Jun 8 ME + EM Tiered Maxi Dress in Lapis Blue

Countess of Wessex, Dresses

Penelope Chilvers Valenciana Espadrille

Jun 16

Jun 16 Penelope Chilvers Valenciana Espadrille

Countess of Wessex, Shoes