What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 23Oct23-M

Ba&Sh Elonor Dress

Oct 24

Oct 24 Ba&Sh Elonor Dress

Crown Princess Mary, Dresses

Harris Wharf London Single-Breasted Merino-Wool Blazer

Apr 17

Apr 17 Harris Wharf London Single-Breasted Merino-Wool Blazer

Crown Princess Mary, Outerwear

Julie Sandlau Medallion Necklace

Mar 1

Mar 1 Julie Sandlau Medallion Necklace

Crown Princess Mary, Accessories, Necklace

Gianvito Rossi Ascent Pumps

Feb 28

Feb 28 Gianvito Rossi Ascent Pumps

Crown Princess Mary, Shoes, Princess Charlene, Princess Nina

Halberstadt F Petite Letter Necklace

Feb 24

Feb 24 Halberstadt F Petite Letter Necklace

Crown Princess Mary, Accessories, Necklace

Dulong Fine Jewelry Delphis Earrings in Rose Quartz

Nov 3

Nov 3 Dulong Fine Jewelry Delphis Earrings in Rose Quartz

Crown Princess Mary, Accessories, Earrings, Princess Josephine

Gucci Rectangle Frame Glasses

Mar 23

Mar 23 Gucci Rectangle Frame Glasses

Crown Princess Mary, Accessories, Sunglasses

Rebekka Notkin Cuff Bracelet in Gold

Nov 3

Nov 3 Rebekka Notkin Cuff Bracelet in Gold

Crown Princess Mary, Accessories, Bracelet