What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

On Tuesday, King Carl Gustaf, Queen Silvia, and Princess Sofia attended the Global Child Forum at the Royal Palace.

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October 13, 2026

Latest Find

Featured

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 23Sept26-IA

Peter Kaiser Ulrike Pumps

Oct 2

Oct 2 Peter Kaiser Ulrike Pumps

Princess Ingrid-Alexandra, Shoes

Prada Embroidered Headband

Sep 23

Sep 23 Prada Embroidered Headband

Princess Ingrid-Alexandra, Crown Princess Mette Marit, Hats

Prada Black Silk Jacket

Sep 23

Sep 23 Prada Black Silk Jacket

Princess Ingrid-Alexandra, Crown Princess Mette Marit

Furla Iride Envelope Clutch

Aug 29

Aug 29 Furla Iride Envelope Clutch

Princess Ingrid-Alexandra, Bags