What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 24Apr25-Bea

Divlos Serrano Bag in Camel Saffiano Calfskin

Apr 13

Apr 13 Divlos Serrano Bag in Camel Saffiano Calfskin

Princess Beatrice, Bags

Rothy's The Point Mary Jane II Shoes in Black

Oct 15

Oct 15 Rothy's The Point Mary Jane II Shoes in Black

Princess Beatrice, Shoes

Zara Tweed Jacket with Poplin in Black

Nov 11

Nov 11 Zara Tweed Jacket with Poplin in Black

Princess Beatrice, Outerwear, Camille Gottlieb