What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 24Apr25-Max

Gianvito Rossi Gianvito 105 Pumps in Red Nappa Leather

Sep 23

Sep 23 Gianvito Rossi Gianvito 105 Pumps in Red Nappa Leather

Queen Maxima, Shoes, Crown Princess Mary, Princess Catharina-Amalia

Claes Iversen LaPerm Straight Trousers in Merlot

Apr 23

Apr 23 Claes Iversen LaPerm Straight Trousers in Merlot

Queen Maxima, Bottoms

Claes Iversen LaPerm Classic Blazer in Merlot

Apr 23

Apr 23 Claes Iversen LaPerm Classic Blazer in Merlot

Queen Maxima, Outerwear

Claes Iversen Ruffle Collar V Neck Tassel Blouse in Merlot Red

Nov 6

Nov 6 Claes Iversen Ruffle Collar V Neck Tassel Blouse in Merlot Red

Queen Maxima, Tops