What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

August 13, 2026

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Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

All tagged 24Apr25-Vic

Apr 24

Apr 24 Lois Palazzo Wide Fit Jeans

Sarah Williams

Crown Princess Victoria, Bottoms

Mar 19

Mar 19 Edblad Mom Multi Ring in Steel

Heaven

Crown Princess Victoria, Accessories, Rings

Jan 27

Jan 27 Ebba Brahe Shoot the Stars Earrings

Heaven

Crown Princess Victoria, Accessories, Earrings

Jul 11

Jul 11 Alexandré de Paris Vendome Clip in Creme

Heaven

Crown Princess Victoria, Hats

May 4

May 4 Loro Piana La Pergola Fiorita Oversized Stole

Sarah Williams

Crown Princess Victoria, Accessories

Aug 12

Aug 12 Acne Studios Lilo Jacket

Sarah Williams

Crown Princess Victoria, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 24 Lois Palazzo Wide Fit Jeans

Mar 19 Edblad Mom Multi Ring in Steel

Jan 27 Ebba Brahe Shoot the Stars Earrings

Jul 11 Alexandré de Paris Vendome Clip in Creme

May 4 Loro Piana La Pergola Fiorita Oversized Stole

Aug 12 Acne Studios Lilo Jacket

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