What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Bottega Veneta Pleated Canvas Tapered Trousers

Princess Charlene, Bottoms

Bottega Veneta Pleated Canvas Tapered Trousers

Princess Charlene, Bottoms

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Princess Charlene, Bottoms

All tagged 24Aug12

Peter Som Sequin Dress

Feb 2

Feb 2 Peter Som Sequin Dress

Princess Laurentien, Dresses

Dulong Fine Jewelry Klokkehat Pendant in Gold and Diamonds

May 22

May 22 Dulong Fine Jewelry Klokkehat Pendant in Gold and Diamonds

Crown Princess Mary, Accessories, Earrings

Sand Copenhagen Zirkon Dress in Purple

Mar 23

Mar 23 Sand Copenhagen Zirkon Dress in Purple

Princess Marie, Dresses

Marc by Marc Jacobs Mimi CDC Dress in Lobster Red

Mar 2

Mar 2 Marc by Marc Jacobs Mimi CDC Dress in Lobster Red

Crown Princess Mary, Dresses