What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

Read more →

August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Read more →

Benedikte Thoustrup, Accessories, Sunglasses

All tagged 24Aug19

New Balance 1080v4 Running Shoes

Feb 22

Feb 22 New Balance 1080v4 Running Shoes

Crown Princess Victoria, Shoes

Paul Smith New Masters Slim-Fit Blazer

Mar 8

Mar 8 Paul Smith New Masters Slim-Fit Blazer

Grand Duchess Maria Teresa, Outerwear

Prada Brushed Leather Pumps in Black

Aug 26

Aug 26 Prada Brushed Leather Pumps in Black

Shoes, Grand Duchess Maria Teresa

Carolina Herrera CH Jacquard Shirt in White

Aug 25

Aug 25 Carolina Herrera CH Jacquard Shirt in White

Tops, Grand Duchess Maria Teresa

Max Mara Amerigo Jumpsuit in White

Aug 24

Aug 24 Max Mara Amerigo Jumpsuit in White

Jumpsuits, Grand Duchess Maria Teresa

Paule Ka Tie-Front Organza Bolero in Black

Aug 24

Aug 24 Paule Ka Tie-Front Organza Bolero in Black

Outerwear, Grand Duchess Maria Teresa

Isabel Marant Geometric Mismatch Earrings in Yellow

Jun 23

Jun 23 Isabel Marant Geometric Mismatch Earrings in Yellow

Accessories, Earrings, Grand Duchess Maria Teresa