What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 24Dec15

Prada Ruffle Front Coat

Aug 25

Aug 25 Prada Ruffle Front Coat

Crown Princess Mette Marit, Princess Madeleine, Outerwear

Mother of Pearl Lyra Printed Dress

Oct 15

Oct 15 Mother of Pearl Lyra Printed Dress

Dresses, Crown Princess Mette Marit