What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 24Dec16

Ole Lynggaard Winter Frost Drop Earrings

Nov 7

Nov 7 Ole Lynggaard Winter Frost Drop Earrings

Crown Princess Mary, Earrings, Accessories

Giambattista Valli Textured Flared Coat in Pink

Oct 1

Oct 1 Giambattista Valli Textured Flared Coat in Pink

Princess Marie, Outerwear

Quidam Leather Clutch in Black

Sep 6

Sep 6 Quidam Leather Clutch in Black

Crown Princess Mary, Bags

Jimmy Choo Glynn Boots in Black

Jul 3

Jul 3 Jimmy Choo Glynn Boots in Black

Princess Marie, Shoes