What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 24Jan11

Emporio Armani Metallic Silk Blazer

Oct 2

Oct 2 Emporio Armani Metallic Silk Blazer

Princess Marie, Outerwear

Gucci Kim Perforated Platform Open-Toe Booties in Black

Apr 30

Apr 30 Gucci Kim Perforated Platform Open-Toe Booties in Black

Charlotte Casiraghi, Shoes