What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 24Jun14-Bea

Topshop Knitted Suede Tassel Jacket

Dec 6

Dec 6 Topshop Knitted Suede Tassel Jacket

Princess Beatrice, Outerwear

Wilbur & Gussie Coco Clutch in Black Leather with Bee Clasp

Dec 25

Dec 25 Wilbur & Gussie Coco Clutch in Black Leather with Bee Clasp

Princess Beatrice, Bags