What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

September 12, 2026

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Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

All tagged 24Jun15

Dec 26

Dec 26 LK Bennett Bayleen Wedges in Oatmeal

Sarah Williams

Countess of Wessex, Shoes

Jul 14

Jul 14 Jimmy Choo Papyrus Wedges in Lizard-effect Leather

Heaven

Queen Maxima, Shoes

Nov 6

Nov 6 Adidas Stan Smith Shoes in Core White/Dark Blue

Polka Popp

Charlotte Casiraghi, Shoes, Princess Elisabeth, Camille Gottlieb, Princess Eugenie, Prince Oscar, Crown Princess Mary, Savannah Phillips

Jun 16

Jun 16 Sergio Rossi Bow D'Orsay Sandals in White

Heaven

Queen Maxima, Shoes

May 7

May 7 Chanel Caviar Jumbo Double Flap Bag in Light Grey

Heaven

Queen Maxima, Bags

Dec 1

Dec 1 Peter Pilotto Geoprint Olivia Dress

Sarah Williams

Countess of Wessex, Dresses

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 26 LK Bennett Bayleen Wedges in Oatmeal

Jul 14 Jimmy Choo Papyrus Wedges in Lizard-effect Leather

Nov 6 Adidas Stan Smith Shoes in Core White/Dark Blue

Jun 16 Sergio Rossi Bow D'Orsay Sandals in White

May 7 Chanel Caviar Jumbo Double Flap Bag in Light Grey

Dec 1 Peter Pilotto Geoprint Olivia Dress

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