What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

November 12, 2026

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Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

All tagged 24Jun15

Dec 26

Dec 26 LK Bennett Bayleen Wedges in Oatmeal

Sarah Williams

Countess of Wessex, Shoes

Jul 14

Jul 14 Jimmy Choo Papyrus Wedges in Lizard-effect Leather

Heaven

Queen Maxima, Shoes

Nov 6

Nov 6 Adidas Stan Smith Shoes in Core White/Dark Blue

Polka Popp

Charlotte Casiraghi, Shoes, Princess Elisabeth, Camille Gottlieb, Princess Eugenie, Prince Oscar, Crown Princess Mary, Savannah Phillips

Jun 16

Jun 16 Sergio Rossi Bow D'Orsay Sandals in White

Heaven

Queen Maxima, Shoes

May 7

May 7 Chanel Caviar Jumbo Double Flap Bag in Light Grey

Heaven

Queen Maxima, Bags

Dec 1

Dec 1 Peter Pilotto Geoprint Olivia Dress

Sarah Williams

Countess of Wessex, Dresses

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 26 LK Bennett Bayleen Wedges in Oatmeal

Jul 14 Jimmy Choo Papyrus Wedges in Lizard-effect Leather

Nov 6 Adidas Stan Smith Shoes in Core White/Dark Blue

Jun 16 Sergio Rossi Bow D'Orsay Sandals in White

May 7 Chanel Caviar Jumbo Double Flap Bag in Light Grey

Dec 1 Peter Pilotto Geoprint Olivia Dress

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