What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

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Infanta Sofia, Shoes

All tagged 24Mar26-Math

Natan Couture Wool Belted Embroidered Coat

Dec 17

Dec 17 Natan Couture Wool Belted Embroidered Coat

Queen Mathilde, Outerwear

Christian Dior Small Lady Dior Bag in Bordeaux

Oct 14

Oct 14 Christian Dior Small Lady Dior Bag in Bordeaux

Queen Mathilde, Bags, Princess Elisabeth

Christian Dior D-Moi Pumps in Bordeaux Leather

Oct 14

Oct 14 Christian Dior D-Moi Pumps in Bordeaux Leather

Queen Mathilde, Shoes

Rolex Datejust Watch in Silver & Gold w Diamond Dial

Feb 9

Feb 9 Rolex Datejust Watch in Silver & Gold w Diamond Dial

Queen Mathilde, Accessories, Watches