What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Sussex visit Australia - Day 1

Apr 14, 2026

The Duke and Duchess of Sussex visit Australia - Day 1

Apr 14, 2026

Apr 14, 2026

Latest Find

Featured

Maje Straight-Leg Suit Trousers

Princess Madeleine, Bottoms

Maje Straight-Leg Suit Trousers

Princess Madeleine, Bottoms

Princess Madeleine, Bottoms

All tagged 24Mar26-V

Paul & Joe Tolede Jacket

Mar 25

Mar 25 Paul & Joe Tolede Jacket

Crown Princess Victoria, Outerwear

Edblad Prime L Creoles Earrings in Steel

Dec 12

Dec 12 Edblad Prime L Creoles Earrings in Steel

Crown Princess Victoria, Accessories, Earrings

Gianvito Rossi Gianvito 85 Pumps in Navy Suede

Nov 12

Nov 12 Gianvito Rossi Gianvito 85 Pumps in Navy Suede

Duchess of Cambridge, Shoes, Crown Princess Victoria

H&M Pleated Skirt in Teal

Nov 9

Nov 9 H&M Pleated Skirt in Teal

Crown Princess Victoria, Bottoms