What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

On Wednesday, Crown Princess Victoria and Prince Daniel visited the Swedish Institute of International Affairs in Stockholm.

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November 11, 2026

Latest Find

Featured

Penelope Chilvers Mary Jane Dali Espadrilles in Pink Peony

Countess of Wessex, Shoes

Penelope Chilvers Mary Jane Dali Espadrilles in Pink Peony

Countess of Wessex, Shoes

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Countess of Wessex, Shoes

All tagged 24May25-Alex1

Saloni Lea Dress in Black/Gold Flowers

May 25

May 25 Saloni Lea Dress in Black/Gold Flowers

Princess Alexandra Monaco, Dresses

Céline Triomphe Shoulder Bag in Shiny Black Calfskin

Jun 21

Jun 21 Céline Triomphe Shoulder Bag in Shiny Black Calfskin

Princess Alexandra Monaco, Bags, Princess Maria-Olympia