What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

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Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

All tagged 24Oct08

Aug 25

Aug 25 Prada Ruffle Front Coat

Heaven

Crown Princess Mette Marit, Princess Madeleine, Outerwear

May 2

May 2 Goyard Goyardine St. Louis PM Tote in Red

Polka Popp

Princess Beatrice, Bags

Feb 21

Feb 21 Magrit Rosette Detail Peep Toe Platform Pumps in Grey Patent Leather

Heaven

Queen Letizia, Shoes

Oct 29

Oct 29 Roger Vivier Buckle Tube Clutch in Grey Patent Leather

Heaven

Queen Letizia, Bags

Dec 15

Dec 15 Jimmy Choo Pointed Toe Pumps

Sarah Williams

Princess Madeleine, Shoes

Dec 11

Dec 11 Marc Jacobs Eugenie Quilted Leather Clutch

Sarah Williams

Princess Madeleine, Bags

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 25 Prada Ruffle Front Coat

May 2 Goyard Goyardine St. Louis PM Tote in Red

Feb 21 Magrit Rosette Detail Peep Toe Platform Pumps in Grey Patent Leather

Oct 29 Roger Vivier Buckle Tube Clutch in Grey Patent Leather

Dec 15 Jimmy Choo Pointed Toe Pumps

Dec 11 Marc Jacobs Eugenie Quilted Leather Clutch

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