What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 24Oct23-L

Mango Beige Trench Coat

Apr 22

Apr 22 Mango Beige Trench Coat

Queen Letizia, Outerwear

Coreterno Amor Che Tutto Move Ring

Jan 6

Jan 6 Coreterno Amor Che Tutto Move Ring

Queen Letizia, Accessories, Rings

Gold & Roses Shewel Triple Hoops

Sep 6

Sep 6 Gold & Roses Shewel Triple Hoops

Queen Letizia, Accessories, Earrings

Mango Kennedy Prince of Wales Check Trousers

Nov 3

Nov 3 Mango Kennedy Prince of Wales Check Trousers

Queen Letizia, Bottoms

Hugo Boss Fabrisia Sweater in Black

Oct 31

Oct 31 Hugo Boss Fabrisia Sweater in Black

Queen Letizia, Tops, Princess Leonor