What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged 24Oct25-IS1

Dani Farah Mitchela Cuff

Aug 5

Aug 5 Dani Farah Mitchela Cuff

Infanta Sofia, Princess Leonor, Bracelet

MIPHAI Brisa Shawl

Oct 24

Oct 24 MIPHAI Brisa Shawl

Infanta Sofia, Accessories

MIPHAI Amber Dress

Oct 24

Oct 24 MIPHAI Amber Dress

Infanta Sofia, Dresses

Magrit Barbara Flats in Nude

Jul 23

Jul 23 Magrit Barbara Flats in Nude

Infanta Sofia, Shoes

Karen Hallam Signature Ring

Jul 16

Jul 16 Karen Hallam Signature Ring

Queen Letizia, Rings, Accessories, Infanta Sofia