What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 24Oct25-Math

Christian Dior Jacket with Puff Sleeves in Red

Oct 14

Oct 14 Christian Dior Jacket with Puff Sleeves in Red

Queen Mathilde, Outerwear

Christian Dior Small Lady Dior Bag in Bordeaux

Oct 14

Oct 14 Christian Dior Small Lady Dior Bag in Bordeaux

Queen Mathilde, Bags, Princess Elisabeth

Christian Dior D-Moi Pumps in Bordeaux Leather

Oct 14

Oct 14 Christian Dior D-Moi Pumps in Bordeaux Leather

Queen Mathilde, Shoes