What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 25Apr12

Kiki McDonough Classic Peridot and Blue Topaz Earrings

Jul 12

Jul 12 Kiki McDonough Classic Peridot and Blue Topaz Earrings

Duchess of Cambridge, Accessories, Earrings

Giorgio Armani Snakeskin Clutch with Sodalite Stone

Nov 30

Nov 30 Giorgio Armani Snakeskin Clutch with Sodalite Stone

Bags, Grand Duchess Maria Teresa

Emmy Natasha Clutch in Black

Mar 15

Mar 15 Emmy Natasha Clutch in Black

Duchess of Cambridge, Bags

Emmy Valerie Pumps in Carbon Suede

Nov 4

Nov 4 Emmy Valerie Pumps in Carbon Suede

Duchess of Cambridge, Shoes

Matthew Williamson Peplum Sheath Dress

Oct 28

Oct 28 Matthew Williamson Peplum Sheath Dress

Duchess of Cambridge, Dresses