What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine visits Astrid Lindgren's children's hospital and Min Stora Dag

Nov 21, 2024

Princess Madeleine visits Astrid Lindgren's children's hospital and Min Stora Dag

Nov 21, 2024

Nov 21, 2024

Latest Find

Featured

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Princess Sofia, Tops

All tagged 25Apr23-S

Apair Leather Stacked Heel Pumps

Mar 26

Mar 26 Apair Leather Stacked Heel Pumps

Princess Sofia, Shoes

Flattered Bianca Cross Body Bag in Cognac Brown

Nov 25

Nov 25 Flattered Bianca Cross Body Bag in Cognac Brown

Princess Sofia, Bags

Margareta Avernäs Twisted Hoop Earrings

Nov 1

Nov 1 Margareta Avernäs Twisted Hoop Earrings

Princess Sofia, Accessories, Earrings

& Other Stories Pleated Suede Midi Skirt

Sep 2

Sep 2 & Other Stories Pleated Suede Midi Skirt

Princess Sofia, Bottoms