What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 25Dec05

Moschino Plaid Coat with Pleated Collar

Nov 9

Nov 9 Moschino Plaid Coat with Pleated Collar

Princess Beatrice, Outerwear

Catherine Walker Evie Coat in Pink

Apr 9

Apr 9 Catherine Walker Evie Coat in Pink

Countess of Wessex, Outerwear

Moschino Cheap & Chic Double-Breasted Coat in Cream

May 31

May 31 Moschino Cheap & Chic Double-Breasted Coat in Cream

Princess Eugenie, Outerwear