What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Danish State Visit to Norway - Day 1

May 14, 2024

Danish State Visit to Norway - Day 1

May 14, 2024

May 14, 2024

Latest Find

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Yeti Sleeveless Down Jacket in Navy

Crown Princess Mary, Outerwear

Yeti Sleeveless Down Jacket in Navy

Crown Princess Mary, Outerwear

Crown Princess Mary, Outerwear

All tagged 25Dec10

Topshop Brittany Boots

May 5

May 5 Topshop Brittany Boots

Princess Beatrice, Princess Eugenie, Shoes

Sergio Rossi Suede and Leather Boots

Mar 3

Mar 3 Sergio Rossi Suede and Leather Boots

Princess Marie, Shoes

Vanessa Bruno Wool Coat in Brown

Feb 23

Feb 23 Vanessa Bruno Wool Coat in Brown

Princess Marie, Outerwear

Derek Lam Wrap Coat Dress

Aug 27

Aug 27 Derek Lam Wrap Coat Dress

Princess Eugenie, Outerwear

Max Mara Military Long Coat

Dec 15

Dec 15 Max Mara Military Long Coat

Countess of Wessex, Outerwear

Philip Treacy Rose-Embellished Fascinator in Black/White

Jun 18

Jun 18 Philip Treacy Rose-Embellished Fascinator in Black/White

Princess Beatrice, Hats

Diane von Furstenberg Ruffle-Front Coat in Black

Jan 10

Jan 10 Diane von Furstenberg Ruffle-Front Coat in Black

Princess Eugenie, Outerwear

Philip Treacy Feather Embellished Trilby Hat in Black

Jan 9

Jan 9 Philip Treacy Feather Embellished Trilby Hat in Black

Princess Eugenie, Hats

Diane von Furstenberg Lytton Long Clutch in Bronze

Dec 26

Dec 26 Diane von Furstenberg Lytton Long Clutch in Bronze

Princess Eugenie, Bags

Nonoo Lyons Beatrice Coat

Oct 13

Oct 13 Nonoo Lyons Beatrice Coat

Princess Beatrice, Outerwear

Gucci Marrakech Messenger Bag in Brown Leather

May 3

May 3 Gucci Marrakech Messenger Bag in Brown Leather

Charlotte Casiraghi, Bags