What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 25Dec17-Eug2

Whiteley Merlot Hat in Navy Velour

Jan 6

Jan 6 Whiteley Merlot Hat in Navy Velour

Princess Eugenie, Hats, Princess Marie

Dries Van Noten Ricks Colourblock Coat

Oct 9

Oct 9 Dries Van Noten Ricks Colourblock Coat

Princess Eugenie, Outerwear