What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

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Bode Sylphid Dress in Pink/Cream

Princess Alexandra Monaco, Dresses

Bode Sylphid Dress in Pink/Cream

Princess Alexandra Monaco, Dresses

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Princess Alexandra Monaco, Dresses

All tagged 25Jan23-K

Shyla London Chunky Knot Baroque Pearl Earrings

Nov 30

Nov 30 Shyla London Chunky Knot Baroque Pearl Earrings

Duchess of Cambridge, Accessories, Earrings

Roland Mouret Axon Wide-Leg Trousers in Black

Dec 22

Dec 22 Roland Mouret Axon Wide-Leg Trousers in Black

Duchess of Cambridge, Bottoms

Holland Cooper Shirt Bodysuit in White

Feb 28

Feb 28 Holland Cooper Shirt Bodysuit in White

Duchess of Cambridge, Tops

Alexander McQueen Leaf Tailored Crepe Tuxedo Jacket in Black

Oct 12

Oct 12 Alexander McQueen Leaf Tailored Crepe Tuxedo Jacket in Black

Duchess of Cambridge, Outerwear