What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 25Jan24-V

By Malina Carlotta Trousers in Ash Check

Sep 30

Sep 30 By Malina Carlotta Trousers in Ash Check

Crown Princess Victoria, Bottoms

By Malina Sandy Blazer in Ash Check

Sep 30

Sep 30 By Malina Sandy Blazer in Ash Check

Crown Princess Victoria, Outerwear

Andiata Pola Knit Polo in Grey Shimmer

Sep 30

Sep 30 Andiata Pola Knit Polo in Grey Shimmer

Crown Princess Victoria, Tops

H&M Conscious Collection Rhinestone-Decorated Necklace

Dec 3

Dec 3 H&M Conscious Collection Rhinestone-Decorated Necklace

Crown Princess Victoria, Accessories, Necklace

Saint Laurent Carre Satchel Bag

Sep 27

Sep 27 Saint Laurent Carre Satchel Bag

Crown Princess Victoria, Bags

Alexandré de Paris Chandelier Clip

Sep 4

Sep 4 Alexandré de Paris Chandelier Clip

Crown Princess Victoria, Hats

Epoch Lady Chronograph with Diamonds

Sep 17

Sep 17 Epoch Lady Chronograph with Diamonds

Crown Princess Victoria, Accessories, Watches

af Klingberg Rakel Booties in Taupe Suede

Sep 8

Sep 8 af Klingberg Rakel Booties in Taupe Suede

Crown Princess Victoria, Shoes