What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 25Jul09

InWear Short Sleeved Blouse

Jan 6

Jan 6 InWear Short Sleeved Blouse

Crown Princess Mary, Tops

3.1 Phillip Lim Cotton-Blend Pleated Dress in Green

Feb 12

Feb 12 3.1 Phillip Lim Cotton-Blend Pleated Dress in Green

Princess Beatrice, Dresses

3.1 Phillip Lim Swirl Detail Belt

Jan 23

Jan 23 3.1 Phillip Lim Swirl Detail Belt

Princess Beatrice, Accessories