What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 25Jul10

Antik Batik Embellished Cotton Dress

Oct 12

Oct 12 Antik Batik Embellished Cotton Dress

Princess Laurentien, Dresses

Gucci Equestrian Riding Cap in Black Velvet

May 17

May 17 Gucci Equestrian Riding Cap in Black Velvet

Charlotte Casiraghi, Hats

Gucci Diamante Canvas Travel Bag in Grey/Brown

Apr 30

Apr 30 Gucci Diamante Canvas Travel Bag in Grey/Brown

Charlotte Casiraghi, Bags

Converse Chuck Taylor All Star Low Top Shoes in Black

Apr 14

Apr 14 Converse Chuck Taylor All Star Low Top Shoes in Black

Autumn Phillips, Shoes, Charlotte Casiraghi