What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 25Jul11

Rena Lange Short Sleeve Knee Length Dress in Black

Oct 21

Oct 21 Rena Lange Short Sleeve Knee Length Dress in Black

Queen Sonja, Dresses

Rena Lange Bow Cropped Jacket in Black

Oct 21

Oct 21 Rena Lange Bow Cropped Jacket in Black

Queen Sonja, Outerwear

Christian Louboutin Simple 100 Pumps in Black Patent Leather

Sep 5

Sep 5 Christian Louboutin Simple 100 Pumps in Black Patent Leather

Crown Princess Mette Marit, Shoes