What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 25Jul23

Annie's Ibiza Isla Mini Dress

Aug 4

Aug 4 Annie's Ibiza Isla Mini Dress

Princess Maria-Olympia, Dresses

Lovat & Green Javea Scarf

Aug 4

Aug 4 Lovat & Green Javea Scarf

Princess Maria-Olympia, Accessories

Neely & Chloe The Hand Woven Leather Tote x Carly

Aug 4

Aug 4 Neely & Chloe The Hand Woven Leather Tote x Carly

Princess Maria-Olympia, Bags

Memorial Day Plaid Cotton Bucket Hat

Aug 4

Aug 4 Memorial Day Plaid Cotton Bucket Hat

Princess Maria-Olympia, Hats

Carolina Herrera Floral Bow A-Line Cocktail Dress

Jul 25

Jul 25 Carolina Herrera Floral Bow A-Line Cocktail Dress

Queen Letizia, Dresses

Khaite x Oliver Peoples 1983C Sunglasses

Jul 16

Jul 16 Khaite x Oliver Peoples 1983C Sunglasses

Princess Maria-Olympia, Sunglasses

Coreterno Amor Che Tutto Move Ring

Jan 6

Jan 6 Coreterno Amor Che Tutto Move Ring

Queen Letizia, Accessories, Rings

Carolina Herrera Slingback Pumps in Black Suede

Jul 19

Jul 19 Carolina Herrera Slingback Pumps in Black Suede

Queen Letizia, Shoes