What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 25Mar10

Giorgio Armani Evening Zipper Jacket

Jul 31

Jul 31 Giorgio Armani Evening Zipper Jacket

Grand Duchess Maria Teresa, Outerwear

Carolina Herrera Sleeveless Textured Dress

Oct 17

Oct 17 Carolina Herrera Sleeveless Textured Dress

Crown Princess Mette Marit, Dresses

Carolina Herrera Fox Fur Cuff Coat

Jan 13

Jan 13 Carolina Herrera Fox Fur Cuff Coat

Crown Princess Mette Marit, Outerwear

Bottega Veneta Slingback Peep Toe Pumps in Brown Lizard

Aug 4

Aug 4 Bottega Veneta Slingback Peep Toe Pumps in Brown Lizard

Crown Princess Mette Marit, Shoes