What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

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Infanta Sofia, Shoes

All tagged 25Mar15-Z

Gucci T-Strap Pumps in Black Patent Leather

Mar 2

Mar 2 Gucci T-Strap Pumps in Black Patent Leather

Zara Phillips, Shoes

Mulberry Oversized Clemmie Clutch in Black Suede

Dec 26

Dec 26 Mulberry Oversized Clemmie Clutch in Black Suede

Zara Phillips, Bags

DAY Birger et Mikkelsen Night Vibrant Embellished Coat in Black

Nov 4

Nov 4 DAY Birger et Mikkelsen Night Vibrant Embellished Coat in Black

Zara Phillips, Outerwear