What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 25Mar23-Math1

Natan Couture Embroidered Elbow Sleeves Dress

Mar 25

Mar 25 Natan Couture Embroidered Elbow Sleeves Dress

Queen Mathilde, Dresses

Carolina Herrera My Rosetta Earrings

Mar 25

Mar 25 Carolina Herrera My Rosetta Earrings

Queen Mathilde, Accessories, Earrings, Princess Elisabeth

Natan PVC D'Orsay Pumps in Nude Suede

May 13

May 13 Natan PVC D'Orsay Pumps in Nude Suede

Queen Mathilde, Shoes

Rolex Datejust Watch in Silver & Gold w Diamond Dial

Feb 9

Feb 9 Rolex Datejust Watch in Silver & Gold w Diamond Dial

Queen Mathilde, Accessories, Watches