What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 25May11-Eug

Alexander Wang Diego Bucket Bag in Black Textured Leather with Gold Hardware

Sep 14

Sep 14 Alexander Wang Diego Bucket Bag in Black Textured Leather with Gold Hardware

Princess Eugenie, Bags

Lanvin Ballet Flats in Black Patent Leather

Jun 2

Jun 2 Lanvin Ballet Flats in Black Patent Leather

Princess Beatrice, Princess Eugenie, Shoes

Theory Drawstring Tiered Poplin Dress in Black

May 19

May 19 Theory Drawstring Tiered Poplin Dress in Black

Princess Eugenie, Dresses