What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Information Council

May 23, 2025

King Carl Gustaf and Crown Princess Victoria attend Information Council

May 23, 2025

May 23, 2025

Latest Find

Featured

Staud Brigitte Mule in Camel Satin

Princess Eugenie, Shoes

Staud Brigitte Mule in Camel Satin

Princess Eugenie, Shoes

Princess Eugenie, Shoes

All tagged 25May25-MC

Chloé Silk Chiffon Blouse

May 25

May 25 Chloé Silk Chiffon Blouse

Crown Princess Marie Chantal, Tops

Gucci Oval-Frame Sunglasses in Tortoiseshell Acetate

May 25

May 25 Gucci Oval-Frame Sunglasses in Tortoiseshell Acetate

Crown Princess Marie Chantal, Accessories, Sunglasses

Gabriela Hearst Rhein Trousers in Ivory

May 25

May 25 Gabriela Hearst Rhein Trousers in Ivory

Crown Princess Marie Chantal, Bottoms

Gabriela Hearst Angela Blazer in Ivory

May 25

May 25 Gabriela Hearst Angela Blazer in Ivory

Crown Princess Marie Chantal, Outerwear

Hermes Birkin 25 Bag in Sauge

May 29

May 29 Hermes Birkin 25 Bag in Sauge

Crown Princess Marie Chantal, Bags