What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Zara Hooded Water-Resistant Windproof Down Jacket

Marie Ducruet, Outerwear

Zara Hooded Water-Resistant Windproof Down Jacket

Marie Ducruet, Outerwear

Marie Ducruet, Outerwear

All tagged 25May25-MC

Chloé Silk Chiffon Blouse

May 25

May 25 Chloé Silk Chiffon Blouse

Crown Princess Marie Chantal, Tops

Gabriela Hearst Rhein Trousers in Ivory

May 25

May 25 Gabriela Hearst Rhein Trousers in Ivory

Crown Princess Marie Chantal, Bottoms

Gabriela Hearst Angela Blazer in Ivory

May 25

May 25 Gabriela Hearst Angela Blazer in Ivory

Crown Princess Marie Chantal, Outerwear, Crown Princess Mette Marit

Hermes Birkin 25 Bag in Sauge

May 29

May 29 Hermes Birkin 25 Bag in Sauge

Crown Princess Marie Chantal, Bags

Céline Triomphe 01 Sunglasses in Blonde Havana

Jul 10

Jul 10 Céline Triomphe 01 Sunglasses in Blonde Havana

Princess Alexandra Monaco, Accessories, Sunglasses, Pauline Ducruet, Camille Gottlieb, Princess Catharina-Amalia, Crown Princess Marie Chantal