What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged 25Nov23-Ch

Tartine et Chocolat Navy Parka

Nov 27

Nov 27 Tartine et Chocolat Navy Parka

Prince Charles, Outerwear

Thomas Brown Hugh Helicopter Jumper

Nov 24

Nov 24 Thomas Brown Hugh Helicopter Jumper

Prince Charles, Tops

Kickers Bonzip Boots

Nov 24

Nov 24 Kickers Bonzip Boots

Prince Charles, Shoes

Jacadi Etoile Des Neiges Hat-Scarf in Grey

Dec 20

Dec 20 Jacadi Etoile Des Neiges Hat-Scarf in Grey

Hats, Prince Charles