What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 25Oct22-S

LWL Jewelry Dandelion Earrings

Oct 25

Oct 25 LWL Jewelry Dandelion Earrings

Princess Sofia, Accessories, Earrings

Soft Goat Oversize Cable Knit Sweater in Creme

Oct 25

Oct 25 Soft Goat Oversize Cable Knit Sweater in Creme

Princess Sofia, Tops

2nd Day Almeida Trousers

Oct 25

Oct 25 2nd Day Almeida Trousers

Princess Sofia, Bottoms

Handsome Stockholm Statement Gloves in Beige

Oct 25

Oct 25 Handsome Stockholm Statement Gloves in Beige

Princess Sofia, Accessories

Marzio DT445 Ankle Boots in Cognac Suede

Oct 25

Oct 25 Marzio DT445 Ankle Boots in Cognac Suede

Princess Sofia, Shoes

Odd Molly Vendela Coat

Oct 25

Oct 25 Odd Molly Vendela Coat

Princess Sofia, Outerwear

Ole Lynggaard Shooting Stars Bracelet

Oct 28

Oct 28 Ole Lynggaard Shooting Stars Bracelet

Princess Sofia, Bracelet, Accessories

Skultuna PPG Bracelet

Nov 15

Nov 15 Skultuna PPG Bracelet

Princess Sofia, Accessories, Bracelet