What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 25Sept23

Akris Flavin Trousers in Aluminium

Oct 1

Oct 1 Akris Flavin Trousers in Aluminium

Princess Charlene, Bottoms

Zara Gathered Linen Blend Dress

Sep 25

Sep 25 Zara Gathered Linen Blend Dress

Queen Letizia, Dresses, Infanta Sofia

Djula Big V Necklace

Sep 3

Sep 3 Djula Big V Necklace

Princess Charlene, Accessories, Necklace

Gianvito Rossi Ascent Pumps

Feb 28

Feb 28 Gianvito Rossi Ascent Pumps

Crown Princess Mary, Shoes, Princess Charlene, Princess Nina

Coreterno Amor Che Tutto Move Ring

Jan 6

Jan 6 Coreterno Amor Che Tutto Move Ring

Queen Letizia, Accessories, Rings

Hugo Boss Amie Belt

Oct 16

Oct 16 Hugo Boss Amie Belt

Queen Letizia, Accessories

Aquazzura Forever Pumps in Black Suede

Sep 23

Sep 23 Aquazzura Forever Pumps in Black Suede

Princess Beatrice, Shoes, Queen Letizia

Giorgio Armani Chevron Velvet Clutch in Black

Sep 19

Sep 19 Giorgio Armani Chevron Velvet Clutch in Black

Queen Letizia, Bags