What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 26Feb23-Z

Zadig et Voltaire ZV1747 Mid Flash Sneakers in White

Feb 26

Feb 26 Zadig et Voltaire ZV1747 Mid Flash Sneakers in White

Zara Phillips, Shoes

Mint Velvet Knit Pom Pom Hat in Beige

Feb 26

Feb 26 Mint Velvet Knit Pom Pom Hat in Beige

Zara Phillips, Hats

Mackage Kaz Mixed-Media Down Jacket with Removable Hood

Feb 26

Feb 26 Mackage Kaz Mixed-Media Down Jacket with Removable Hood

Zara Phillips, Outerwear

Illesteva Los Feliz Sunglasses in Tortoiseshell and Clear Acetate

Aug 27

Aug 27 Illesteva Los Feliz Sunglasses in Tortoiseshell and Clear Acetate

Zara Phillips, Accessories, Sunglasses