What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

On Saturday evening, Princess Charlene officially lit up the Casino Square in pink to mark the start of Pink October, Breast Cancer Awareness Month.

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October 3, 2026

Latest Find

Featured

Fairfax and Favor Eliza Jacket in Driftwood Wool

Zara Phillips, Outerwear

Fairfax and Favor Eliza Jacket in Driftwood Wool

Zara Phillips, Outerwear

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Zara Phillips, Outerwear

All tagged 26Jan14

Akris Winged Collar Cashmere Coat in Black

Aug 13

Aug 13 Akris Winged Collar Cashmere Coat in Black

Princess Charlene, Outerwear

Drakenberg Sjölin Blossom Earrings

Jul 28

Jul 28 Drakenberg Sjölin Blossom Earrings

Crown Princess Victoria, Accessories, Earrings