What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Doctor Cutillas 81220 Court Shoes

Queen Sofia, Shoes

Doctor Cutillas 81220 Court Shoes

Queen Sofia, Shoes

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Queen Sofia, Shoes

All tagged 26Jan16

Loro Piana Cashmere Belted Cape

Sep 27

Sep 27 Loro Piana Cashmere Belted Cape

Princess Charlene, Outerwear

Mango Floral Print Blouse in White/Black/Red

Feb 19

Feb 19 Mango Floral Print Blouse in White/Black/Red

Queen Letizia, Tops

Loro Piana Sharmaine Suede Boots in Taupe

Jan 5

Jan 5 Loro Piana Sharmaine Suede Boots in Taupe

Princess Charlene, Shoes

Gucci Jolene Mid Heel Pumps in Black

Oct 28

Oct 28 Gucci Jolene Mid Heel Pumps in Black

Queen Letizia, Shoes

Zara Combined High Heel Strappy Shoes

Feb 26

Feb 26 Zara Combined High Heel Strappy Shoes

Princess Eugenie, Shoes

Topshop Boutique Leather Judo Wrap Jacket Dress in Black

Oct 8

Oct 8 Topshop Boutique Leather Judo Wrap Jacket Dress in Black

Princess Eugenie, Dresses