What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 26Jul14-Aut

Reiss Jeanne Paneled Fitted Dress

Mar 17

Mar 17 Reiss Jeanne Paneled Fitted Dress

Autumn Phillips, Dresses

Emmy London Pippa Clutch

May 24

May 24 Emmy London Pippa Clutch

Autumn Phillips, Bags

Ralph Lauren RL 8098 Cat-Eye Sunglasses in Black

Mar 30

Mar 30 Ralph Lauren RL 8098 Cat-Eye Sunglasses in Black

Autumn Phillips, Accessories, Sunglasses