What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

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Infanta Sofia, Shoes

All tagged 26Mar17-Phillips

Uniqlo Kids Padded Gilet

Mar 30

Mar 30 Uniqlo Kids Padded Gilet

Savannah Phillips, Outerwear

Zara Kids Floral-Print Dress

Oct 8

Oct 8 Zara Kids Floral-Print Dress

Savannah Phillips, Dresses

H&M Kids Sweatshirt Dress in Grey/Spotted

Mar 23

Mar 23 H&M Kids Sweatshirt Dress in Grey/Spotted

Isla Phillips, Dresses