What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 26Mar26-M

Anya Hindmarch Mortimer Clutch in Barolo Red Crosshatch Leather

Mar 26

Mar 26 Anya Hindmarch Mortimer Clutch in Barolo Red Crosshatch Leather

Crown Princess Mary, Bags

Rejina Pyo Malia Skirt

Mar 26

Mar 26 Rejina Pyo Malia Skirt

Crown Princess Mary, Bottoms

Jesper Hovring Wrap Blouse in Burgundy

May 22

May 22 Jesper Hovring Wrap Blouse in Burgundy

Crown Princess Mary, Tops

Joseph Kido Coat in White

Dec 1

Dec 1 Joseph Kido Coat in White

Crown Princess Mary, Outerwear

Gianvito Rossi Snakeskin Pointy Pumps

Sep 8

Sep 8 Gianvito Rossi Snakeskin Pointy Pumps

Crown Princess Mary, Shoes